Company ProfileAdvanced International Protocol Course
Plan for Your Success:
Implementing effective protocol requires comprehensive protocol knowledge, highly developed situational awareness, and exceptional inter-personal skills. In today’s international business, military, and diplomatic worlds, the protocol professional needs to not only deliver services, but also adapt protocol processes with an understanding of both local and global cultural traditions. Depth of knowledge is essential to deliver official events that are successful and effective on a wide variety of levels: managerial, economic, strategic, and social. For the individual, these skills enable him or her to not only advance their own career, but to become a thought-leader in their organization and community. For an organization, having world-class personnel in key positions advances a consistent on-message public image to the community, the region, and the world.
Course Pre-requisite: To attend the Advanced International Protocol Course, one must be a graduate of either International Protocol Manager Training or Protocol Officer Training.
Expert instruction, guided exercises, case studies and team building exercises provide an ideal learning experience. Participants will gain the ability to better understand how to effectively communicate with people of diverse cultural backgrounds through cross-cultural communication and diplomacy. Interactive classroom activities provide techniques and strategies on how to be a trusted advisor and influential leader within an organization. Focusing on the different ways to view an event enhances the participant’s ability to create an excellent guest experience. Segments on specific protocol topics will build on the foundations presented in the pre-requisite course on international flags and ceremonies. Interactive classroom case studies prepare participants to confidently apply protocol principles to complex global protocol situations and media relations.
Professionals who have a foundational knowledge will advance their competency in successfully managing complex events and delivering world-class protocol. A protocol professional is called upon to lead a team to create events of outstanding merit. Participants in this training will learn effective leadership skills to achieve this success consistently. Additionally, they will achieve future success through awareness of cross-cultural sensitivities, and detailed knowledge of high-profile protocol issues and support functions. Sessions devoted to protocol topics will emphasize universally accepted practices, social customs, courtesies, rights and dignities of individuals, groups, and nations. The foundations of protocol (e.g., precedence, seating, titles & forms of address, gifts, flags, logistics, etc.) will be reinforced in case studies designed to highlight the problems that arise in real-world situations.
- Academic Event and Ceremony Coordinators
- Senior Administrative Professionals and Secretaries
- Business Development Directors and Managers
- Chief of State Staffs
- Corporate Affairs and Protocol Directors
- Diplomats and Embassy Personnel
- Government Protocol Directors
- Government Relations Executives
- Head of Government Support Staffs
- Hospitality and Customer Service Managers
- International Trade Managers
- Marketing and Communications Executives
- Media and Public Relations Specialists
- Meeting and Special Event Planners
- Military Personnel
- Presidential Support Staffs
- Private Consultants
- Security Directors and Managers
- VIP and Guest Managers
Advanced International Protocol Course — Dates & Locations
Dubai, UAE
December 16-20, 2012
McLean, VA
September 9-12, 2012
The following are topics addressed in the four-day interactive course:
Cross-cultural Communication & Diplomacy
Successful international relations and protocol require the ability to understand people with diverse cultural backgrounds. You will complete the GlobeSmart Assessment Profile (GAP) which reflects recent research conducted in the international field. Once you understand your communication style, you will learn how to better communicate with people from other cultures.
Learning Objectives:
- Understand different communication styles
- Understand and manage cross-cultural issues
- Understand cross-cultural similarities, differences and implications to protocol
- How to use GlobeSmart as a tool
Influential Leadership: Building Relationship and Managing Conflict
Discover the tools world-class leaders use to solve problems with critical thinking. Influence others to take decisive action for excellent results: Managing Difficult People – Understanding Guest Expectations – Persuasion Techniques – Recovering from Mistakes.
Learning Objectives:
- Introduce the foundation of world-class excellence
- Demonstrate how to persuade/influence others
- Differentiate between knowing about your guests and truly understanding them
- Learn how to deal effectively with difficult people
- Apply strategic problem solving and critical thinking
- Understand effective service recovery
Unique Displays of Flags Around the World
Cultural identity and cultural pride is represented in the use and display of a country’s national colors. Understand the complexity of permanent flag displays and flags in international organizations.
Learning Objectives:
- Understand unique permanent flag displays
- Similarities and differences in flag displays by geographic region
- Similarities and differences in flag displays by international organizations such as Arab League, League of Arab States, AU: African Union, EU: European Union, GCC: Gulf Cooperation Council, NATO: North Atlantic Treaty Organization, UN: United Nations
Advanced Event Logistics and Support
Looking beyond the basics at complex logistical components that affect event planning and the desired outcome.
Learning Objectives:
- Security and public safety
- Crisis management and risk mitigation
- Transportation and motorcades
- Echelons of guest flow patterns
VIP-Centered Excellence
There are three methods by which VIP-Centered excellence is rendered to a guest: The place, the process and the people.
Learning Objectives:
- Management of hospitality
- Conduct walk-through of the suite with the host and stakeholders
- Personal hospitality
- Roles and duties when traveling with a VIP or your principal (magic line)
Partnering With the Media
Build a strong relationship with media by understanding their role in your organizational messaging.
Learning Objectives:
- Learn how to design a “Mediagenic” event
- Understand differences in approach to broadcast, print and online media
- Learn pro-active messaging and crisis communications
- Learn how to issue media credentials and security
- Understand media deadlines and how to respond to their needs
- Create effective press materials
- Manage media logistics for VIPs
- Learn how to decide and organize media pooling or open access
Official Visits and Ceremonies: Public and Private Sectors
From state visits to community events, ceremonies reflect the values, heritage and traditions of the culture.
Learning Objectives:
- Learn the types of public sector official visits
- Learn the different types of ceremonies associated with State visits
- Sequence of a State visit
- Decorations and honors
- Ceremonial wreath laying
- Ceremonial welcomes & departures
- Learn about the presentation of diplomatic credentials
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Identify the types of private sector ceremonies
- Academic
- Corporations and foundations
- Cultural and sports
- Personal and religious
Advanced Seating Application
Designing an experience through creative and functional seating applications.
Learning Objectives:
- Learn how to use unique seating diagrams
- Practice creating seating variations to enhance relationships
Lessons from the Field: Current World Scenarios
Through the lenses of a protocol manger, discuss and analyze current world events and lessons learned.
Why the Protocol School of Washington®
The Protocol School of Washington® is the most trusted name in the industry, celebrating more than two decades as the global leader in protocol and etiquette training and certification. The curriculum is professionally designed and embraces adult learning theories to engage your personal learning style. Skilled trainers, who are subject-matter experts, utilize interactive learning methodologies to provide a dynamic learning experience. Join a select group of more than 3,500 men and women trained by The Protocol School of Washington®.
Download The Protocol School of Washington's brochure.
Christie Mueller
